Akoya Capital is a leading independent sector, focused private equity firm that creates and nurtures partnerships between management and capital. The name is derived from the Akoya pearl which signifies timelessness, value, beauty, and strength.
I worked on the Akoya brand, building on an already existing identity.
The identity allowed the creation a variety of pathways for the brand and its palette. That included the use of a color palette, carefully selected photographic direction, a system of patterns, a structured use of typography and layout, and a comprehensive use of brand guidelines.
