Role: Brand + visual design
Art Director: Janice Cavaliere
The Newkirk Alumni Center is a distinct campus destination and the front door for UCI, a place that is welcome to new students and returning alumni.
They needed environmental graphics program was to elevate the exterior and interior appeal to increase traffic of students and alumni. The goal was to activate the space with graphic applications that were meant to change over time and to provide a range of different experiences, from formal meetings, gathering of friends and a place to showcase past achievements.
VIA Lounge stands for "A Very Important Ant Eater" and represents the schools' students and alumni, their past and current achievements, and pride in their unique anteater mascot. To showcase this pride we used branded environmental elements throughout the space that tells a compelling story.
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