Role: Concept, Design
Art Director: Adam Reinech
Client: Omydiar Networks
The text describes a visual guide designed for the Omydiar team to help achieve a greater social impact through problem-solving and goal-setting. This guide contains a visual map and a deck of instructional cards, with each process step printed with a case and available online.
The design process began with a brief provided by Ideo's marketing team. After that, the information was collected, mapped and synthesized to lay the foundation for the visual process. The visual language that was used emerged as an abstract reflection of the concepts utilized in this process.
