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The Bright Choice

Client: Pragmatic Communications

It’s smart, it saves money and is good for our planet to actually go solar.
Concept, art direction and illustration for a promotional brochure and an e-book.

Client: Pragmatic Communication
Art Direction:
Karin Thompson, Brooke Thompson, Aram Anthony
Role: Book design, illustration, iconography

Pragmatic Communication contacted me for a book on a solar project. The objective was to help people understand that switching to solar is not complicated process nor is solar a newly invented technology. I visually described the simple process of switching to solar using infographics and text, highlighting the incentives and the benefits, and a timeline or a map of solar use throughout the ages.

 
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